Bluebirding is an outdoor recreation platform designed to help users discover, book, and enjoy unique outdoor experiences across West Virginia and beyond. As a founder-led, early-stage tech startup, Bluebirding partnered with Selah Directive to support its launch, refine its business model, and navigate early growth milestones.
Through the Endeavor Directive, Selah provided high-level strategic advisory and operational planning, guiding the company through key decisions around platform development, user engagement, and long-term positioning in the outdoor tech space.
This partnership included:

• Early-stage business model refinement and strategic planning
• Operational leadership and growth roadmap development
• Founder support across investor readiness and long-term positioning

Bluebirding represents the kind of purpose-driven innovation Selah Directive is proud to support—locally rooted, scalable by design, and built to create meaningful experiences in the Appalachian outdoors and beyond.